Many of us use the same products and shop in the same stores every single day. Have you ever found yourself wondering what life might be like if they didn’t exist? Perhaps you’ve taken a moment to wonder what the world would be like if they were called something else? That’s right; we might have once had to call our favorite brands something entirely different. It can be easy to feel as though these companies have been around forever, but they all started from somewhere – and sometimes the ideas that got their name off the ground are unbelievable.
Starting a company isn’t all about market research and creating the ultimate commercial. Sometimes, we need a catchy name that makes us stand out from the rest of the crowd, and one that people won’t forget in a hurry. However, the unbelievable stories behind some of the world’s biggest brand names prove that the first choice might not always be the best. In fact, the journey to naming the company might sometimes behalf of the fun.
It once felt as though everyone had a BlackBerry cell phone, but what was it that gave the company its name? It turns out that it was a bid to rebrand their firm that saw the change.
The phones were once known as Research in Motion until a marketing firm noticed that small buttons on the phone resembled the little bumps found on blackberries. It wasn’t long before the name stuck – and the rest is history!