For those of you who are not a fan of The Good Place, let us introduce you to the bold and beautiful actress and activist, Jameela Jamil. Jamil might be a relatively new face in Hollywood but she has become a pretty undeniable current pop culture commentator. The unabashed star has publicly vowed to take on the crippling and damaging practices of contemporary media and celebrity. The British actress is a fierce advocate for body positivity and has begun her own Instagram account, I Weigh, which aims to deconstruct harmful discourse around women’s physical appearances. She has long been a particularly vocal critic of the Kardashians, labelling them as “terrible and toxic influences on young women”.
In her most recent move to inspire and raise awareness Jamil has taken on Khloe Kardashian. It’s public knowledge that the Kardashians make a staggering amount of money off of sponsored Instagram content. It has been reported that Kim earns up to $1 million for a single post. The Kardashians have repeatedly come under fire after posting content that promotes diet products including detox teas and appetite suppressing lollipops. Khloe’s most recent sponsored post featured the star flashing her tummy alongside a meal replacement shake. The caption supposedly detailed how the star has recently introduced the shakes into her routine and how she believes the “progress” to be “undeniable”. It did not take long before fans took to the comment section to express their disappointment at Kardashian’s choice of product, saying that the reality TV star was irresponsibly encouraging “disordered eating.” Other fans said the product was ‘inconsistent’ with her usual inspirational content that promotes unconditional self love.
Jameela herself left a comment which has since racked up over 148,000 likes. “If you’re too irresponsible to: a) own up to the fact that you have a personal trainer, nutritionist, probable chef, and a surgeon to achieve your aesthetic, rather than this laxative product … And b) tell them the side effects of this NON-FDA approved product, that most doctors are saying aren’t healthy. Side effects such as: Possible Flat Tummy Tea side effects are cramping, stomach pains, diarrhea and dehydration … Then I guess I have to. It’s incredibly awful that this industry bullied you until you became this fixated on your appearance. That’s the media’s fault,” she wrote. “But now please don’t put that back into the world, and hurt other girls, the way you have been hurt. You’re a smart woman. Be smarter than this.”
Jamil’s comment has been met with an overwhelmingly positive response. Many thanked the activist for her courage and her work which continues to educate and protect easily influenced young women. Despite the comment being picked up by major news websites and channels, the Kardashian has left the post on her page and has not made any public comment on the incident. Jamil later posted to her Twitter account, saying “I will continue to embarrass you all until you all discontinue your promotion of dud “diet/detox” products, that aren’t FDA approved, and you don’t even put the… side effects on the damn post. There are very young people you are hurting here, and I’m doing this for them.” To learn more about Jameela’s I Weigh Instagram movement, click here.