Justin Bieber has proved himself to be more than a child star with a once-famous haircut. The singer has grown up, he’s engaged to a supermodel, he’s heavily tattooed and he’s, apparently, an entrepreneur. Fans were delighted, albeit a little surprised, when it was announced that the star was releasing a streetwear line. This might have something to do with Kanye’s somewhat successful venture into fashion but it seems you simply aren’t anybody without your name on a designer label. Bieber’s streetwear line, Drew House, was recently unveiled and let’s just say the reaction has been mixed.
The line, in a less-than-subtle nod to Kanye, is monochromatic with most of the pieces boasting a pretty bland tan color. Corduroy hoodies, sweatpants, shorts and the occasional button-down all make an appearance. The pieces range from $48 to $148. While it might seem obnoxious to pay $100 for a t-shirt, each piece is made ethically in Los Angeles, and produced in limited runs. People took to Twitter to offer their opinion on the range. Some of the reactions playfully compared the line to prison uniforms or the camel-colored ensembles worn by UPS workers.
Despite the meme-worthy criticism, there were many fans who were impressed by the range and more than willing to dole out their hard-earned dollars to be able to say they’re wearing an original Bieber design. The entire line sold out in a matter of hours. Bieber himself does not seem to be taking the whole thing too seriously. The online store’s description, written by the singer himself, reads, “Drew house is a place where you can be yourself. blah blah blah blahsdbksjdfhl wear like you don’t care. come chill. k. bye.” Take a look at the line, here.